PRIVACY POLICY FOR SEGES INNOVATION P / S

Data controller
Contact
The purposes and legal basis for the processing of your personal data
1. Counseling
2. Education and courses
3. Sales from online store etc.
4. Software and content services
5. Analysis, research and statistics
6. Secretariat service
7. Injury treatment
8. Optimizing your user experience on our website
9. Marketing
Categories of personal information
Sources
Disclosure of your personal information
Storage of your personal information
Your Rights
Changes to the Privacy Policy

1. Data controller

SEGES Innovation P / S is data controller for the processing of your personal information. Our legal information is as follows:

SEGES Innovation P / S

CVR (VAT-number): 42909769

Agro Food Park 15

DK-8200 Aarhus N

Email: info@seges.dk

Phone: +45 87 40 50 00

2. Contact

If you have questions regarding our processing of personal data, you are very welcome to contact us by phone +45 87 40 50 00 or via e-mail to info@seges.dk.

3. The purpose and legal basis for processing your personal data

We collect and use personal information for a variety of purposes, including:

Advisory service
We provide a wide range of advisory services to the agricultural industry, including advice, e.g. on breeding, working environment, law, economics, nature, environment, animal health, management and IT.
When we provide an advisory service, it will be based on a case that we create in one of our case systems. The case may involve one or more persons who are part of the case in various ways. If you are one of these persons, whether you are the party, who has ordered the advice, or is an adviser to it, we will process a number of general personal information about you. We use the personal information to communicate with you and to process the case.

If you are the party who has ordered the advice, or is an advisor for it, we process your personal information on the basis of art. 6.1.b of the Personal Data Regulation, (Processing is necessary for the fulfillment of a contract to which the data subject is a party ...).

In the case of sensitive personal data, the basis for processing is art. 9.2.a (consent) or art. 9.2.f (Processing is necessary for legal claims to be established, asserted or defended ...).

In the case of a CPR number, the processing basis is the Data Protection Act, section 11, subsection. 2 No. 1 and / or 2 (the result of the legislation or the data subject has given consent).
Education and courses
We offer courses, educations and theme days to all stakeholders in agriculture.
When you participate in a course or training course with us, we process a number of general personal information about you. We use the personal information to keep in touch with you before, during and after the activity in question.

We process your personal data on the basis of art. 6.1.b of the Personal Data Regulation, (Processing is necessary for the fulfillment of a contract to which the data subject is a party ...).

The management can also take place on the basis of art. 6.1.f (the balance of interests rule), where the legitimate interest is to administer courses and send out evaluation forms, etc.
Sales from online store etc.
We sell and supply a range of products and services that can be ordered through our online stores.
When you place an order, we create an order in one of our order management systems and will in this connection process a number of general personal information about you. We use the personal information to communicate with you, to deliver the purchased product or service and for any advice regarding the use of the product or service.

We process your personal data on the basis of art. 6.1.b of the Personal Data Regulation, (Processing is necessary for the fulfillment of a contract to which the data subject is a party ...).
Software and content services
We offer a number of IT services, including management tools for managing production and finances on farms, IT support for reporting statutory information, etc. to public authorities as well as content services with agricultural content.
Access to the IT services takes place on subscription-like terms. When you order an access, we create a subscription in one of our order management systems and will in this connection process a number of general personal information about you. We use the personal information for billing purposes, to provide access to the purchased product or service and to communicate with you regarding the installation and use of the product or service. We also use the personal information to optimize our IT services, for example through error correction, personalization of the service and development of new functionality.

We process your personal data on the basis of art. 6.1.b of the Personal Data Regulation, (Processing is necessary for the fulfillment of a contract to which the data subject is a party ...)

The management can also take place on the basis of art. 6.1.f (the balance of interests rule), where the legitimate interest is to develop and optimize our products and services.

In some cases, we are solely data processors on behalf of our business partners. In these cases, we act on the instructions of the data controller, and this privacy policy does not apply to the processing.
Analysis, research and statistics
Every year, we carry out and participate in a large number of research, development and demonstration projects which aims at generating new knowledge, sustainable development and effective solutions for the agriculture of the future. We collaborate with research institutes and companies, including agricultural companies.
In this connection, we use general personal information - e.g. information about the farm's operations, production conditions, ownership and finances.

In the initial phases of a project, we process the information in order to identify the agricultural holdings that are relevant to include in the given project and in order to contact an offer to participate in the project. The treatments can, for example, include a selection of specific forms of operation or production, economic key figures, location, etc.

We process your personal data on the basis of art. 89.1 of the Personal Data Ordinance (Processing for archival purposes in the interest of society, for scientific or historical research purposes or for statistical purposes ..)

In certain cases, we also pass on general personal information to research projects in which we do not participate. The transfer takes place exclusively after obtaining a written declaration from the recipient that the processing takes place on the basis of the Data Protection Act, section 10, subsection. 1 and 2 (... statistical or scientific studies of significant social significance ...)
Secretariat service
We provide secretarial assistance for a number of collaborations of various kinds.
Here we take care of, for example, maintenance and updating of member lists, convening and holding meetings, collection of membership fees, case processing and project management.

In order to be able to carry out the secretariat work, we process a number of general personal data on members, employees and board members. In connection with the administration of payments, we process CPR and account numbers.

The treatment takes place on the basis of art. 6.1.f (the balance of interests rule), where the legitimate interest is our provision of agreed secretarial assistance.

Our legal basis for processing your CPR number is the Data Protection Act, section 11, subsection. 2, no. 1 (pursuant to law), as we must make statutory reports to Tax.
Injury treatment
We process personal data in connection with the processing of insurance and claims, including claims for damages made against other companies that have taken out insurance with us.
We record information about persons necessary for processing the claim and calculating the compensation, on the basis of art. 6.1.b (Processing is necessary for the performance of a contract to which the data subject is a party) and / or Art. 6.1.f (the balance of interests rule), where the legitimate interest is to be able to make a correct decision in a compensation case.

In the case of sensitive information, the treatment basis is art. 9.2.a (consent) or art. 9.2.f (Processing is necessary for legal claims to be established, asserted or defended ...).

In the case of a CPR number, the processing basis is the Data Protection Act, section 11, subsection. 2 no. 1 and / or 2 (as a result of the legislation or the data subject has given consent).
Optimizing your user experience on our websites
We collect and process ordinary personal information when you use our web portals.
We process your personal data on the basis of art. 6.1.f of the Personal Data Regulation (Processing is necessary for the data controller or a third party to pursue a legitimate interest ...). The legitimate interest we pursue is to optimize the user experience and the functions of the website as well as to be able to register how long visitors are on the website and to be able to show you relevant information.

See the cookie policy for SEGES Innovation P /S ' websites on the individual websites, as cookies may differentiate.
Marketing
We use personal information in connection with marketing activities, in order to be able to target our communication to you.
The targeted communication includes sending out newsletters.We process your personal data on the basis of art. 6.1.f of the Personal Data Regulation (Processing is necessary for the data controller or a third party to pursue a legitimate interest ...). The legitimate interests we pursue are our marketing interest and our interest in targeting the material we post. We do not pass on your personal information to third parties.

In some cases, we are solely data processors on behalf of our business partners. In these cases, we act on the instructions of the data controller, and this privacy policy does not apply to the processing.

4. Categories of personal information

Depending on the purpose, as described above, we collect and process the following categories of information about you:

a) Advisory service
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Business data, including information about your agricultural business, e.g. CVR number, information on operation, production conditions, ownership and finances.

iii) General Personal Information: Identity information including username, CPR number, CVR number, CHR number as well as customer numbers and similar information used for identification and authorization.

iv) Sensitive personal information: Health information: We may collect health information in connection with advisory service.

b) Education and courses
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Business data, including information about your agricultural business, e.g. CVR number, information on operation, production conditions, ownership and finances.

c) Sales from online store etc.
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Payment data. If you make a purchase, we collect data that we need to process your payment, such as the number of your means of payment (for example, a credit card number) and the security code associated with your payment method

d) Software and content services
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Business data, including information about your agricultural business, e.g. CVR number, information on operation, production conditions, ownership and finances.

iii) General personal information: Identity information, including username, CPR number, CVR number, CHR number as well as customer numbers and similar information used for identification and authorization

iv) General personal information: Payment data. If you make a purchase, we collect data that we need to process your payment, such as the number of your means of payment (for example, a credit card number) and the security code associated with your payment method

v) General personal information: Content. We collect the content of messages that you send to us, such as feedback and product reviews and questions or information that you provide to our customer service.

vi) General personal information: Contacts and relationships. We collect data about your contacts and relationships, e.g. when you give others access to view your data. In addition to the data that you provide to us, your relationships may also be derived from or come from other data that we collect.

vii) General personal information: Location data. We collect data about your location, which can be either accurate or inaccurate. Accurate location data can be Global Position System (GPS) data as well as data identifying nearby mobile masts and Wi-Fi hotspots that we collect when using location-based products or features. Inaccurate location data can e.g. be a location from your IP address or data that indicates where you are with less precision, such as in a city or postal area.

e) Analysis, research and statistics
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Business data, including information about your agricultural business, e.g. CVR number, information on operation, production conditions, ownership and finances.

f) Secretariat service
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Identity information, including username, CPR number, CVR number and customer numbers and similar information used for identification and authorization as well as statutory reports to Tax.

g) Injury treatment
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: Business data, including information about your agricultural business, e.g. CVR number, information on operation, production conditions, ownership and finances.

iv) Sensitive personal information: Health information: We may collect health information in connection with injury treatment.

h) Optimization of your user experience on our website
i) General personal information: We collect online identifiers such as IP addresses and cookies.

ii) General personal information: We collect usage data about products and services. We collect data about the products you use and the web pages you visit.

i) Marketing
i) General personal information: Contact information, including name, address, e-mail address, telephone number and other similar contact details.

ii) General personal information: We collect purchase history, interests, membership of farmers' associations, etc.

iii) General personal information: We collect information on the operation, production conditions, ownership and finances of agricultural holdings.

5. Sources

We collect personal information from the following sources:

Directly from you
Your employer, for example when registering for courses and the like
When merging data from agricultural databases (for projects and the like)
Public authorities, such as SKAT.
Public business registers, such as e.g. CHR and CVR.
Advisory companies in agriculture, including companies in DLBR.
Suppliers and customers, e.g. agribusiness companies, dairies, slaughterhouses or veterinarians who have a direct financial or advisory relationship with your company.
Other partners, e.g. bank, mortgage or auditor who has a direct financial or advisory relationship with your company.
Other publicly available sources.

6. Disclosure of your personal information

We pass on your personal information to the following categories of recipients:

Suppliers and customers who have a direct financial or advisory relationship with your company. Disclosure is made only with the consent of you.
Public authorities, including SKAT and the Food Authorities e.g. in the case of statutory animal registrations. Furthermore, there may be cases where we are required to pass on information to non-public authorities, e.g. insurance companies.
Information of a purely agricultural nature is passed on in certain cases to universities and the like for use in research projects for analytical, research and statistical purposes. The disclosure is only made on the basis of an agreement on the confidential and time-limited use of the information, and that any published results may only contain anonymized information.

Personal data is not transferred to third countries outside the EU / EEA.

In some cases, we leave your personal information to data processors, including software and IT operations providers. All data processors are subject to written instructions requiring the data processor to treat your information confidentially and take appropriate technical and organizational measures against your information being accidentally or illegally destroyed, lost, degraded or made known to unauthorized persons, misused or otherwise processed in violation of the Personal Data Regulation.

7. Storage of your personal information

We store your personal information in accordance with, among other things, the following criteria:

The information is necessary for the purposes for which it was collected.
To comply with a legal obligation.
For scientific or historical research purposes or statistical purposes.
In order for legal claims to be established, asserted or defended.

We will delete your information when we no longer need to process it to fulfill one or more of the purposes set out above. This means that we store the information during the period in which we may be met with a claim, are obliged by law (eg the Accounting Act) or have another objective purpose with the storage.

Information of a purely agricultural nature, including information collected through experiments, controls or through ongoing use of our IT services (such as software developed on top of the Danish Land Database, the Cattle Database and the Economics Database) is stored as long as the information is deemed relevant to analytical, research and statistical purposes in the interest of the agricultural industry.

8. Your Rights

You have the following rights:

You have the right to request insight, correction or deletion of your personal information.
You also have the right to oppose the processing of your personal data and have the processing of your personal data restricted.
In particular, you have an unconditional right to oppose the processing of your personal data for the purpose of direct marketing.
If the processing of your personal data is based on your consent, you have the right to revoke your consent at any time. Your revocation will not affect the legality of the processing carried out prior to your revocation of your consent.
You have the right to receive the personal information that you have provided yourself in a structured, commonly used and machine-readable format (data portability).
You can always report a complaint to a data protection authority, e.g. The Data Inspectorate.

There may be conditions or limitations to these rights. It is therefore not certain that you e.g. has the right to data portability in the specific case - this depends on the specific circumstances in connection with the processing activities.

9. Changes to the Privacy Policy

We reserve the right to change this privacy policy due to changes in legislation, new technical solutions, new or improving features to improve the website, or if there are changes to the treatments we carry out.

Last updated: January 1, 2022